CATALOG MARKETING IDEA: Catalog Copywriting Secrets!
Well, I’ve just published two copywriting reports, one stuffed full of amazing copywriting secrets, and the other stuffed full of powerful catalog marketing words and words for headlines.
Of course I feel that these copywriting books are necessary to get great marketing results, but there are several things that come first. Let me share these with you now…
Before you can start writing powerful catalog copy, you need to clear your head and get in touch with what are probably the most powerful marketing principles you can learn. Marketing principles that have served me well all these years…
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My friend,
Did I tell you about my amazing new Mail Order Millionaire Copywriting Secrets Report for writing amazing catalog copy, and more?
And the Mail Order Millionaire Copywriting Words report? It's stuffed full of word lists for every situation.
Below is a little information on what's inside those two reports plus you can find out more by going to Millionaire Copywriting Secrets web page.
Plus you will find all kinds of catalog marketing ideas and catalog copywriting tips throughout this website.
Gil Carlson
You may have been told that you need to concentrate on your prospect, on what they want first. No, it all starts with you… your attitude.
You need to be excited about what you are doing! Excited about your product or service! Remember, if you aren’t excited about what you are doing, your prospects won’t be either. And you can’t get someone to buy from you while you are putting them to sleep!
Enthusiasm is contagious. Most of selling is based on emotion. I don’t care if you have a business-to-business website, don’t fall into the trap of being stuffy. You still need emotion to sell no matter what you are selling and who you are selling to!
Over the years, I’ve written tons of copy for the Lifestyle Fascination Catalogs. Most of the products were great, electronic gadgets I would want to own, and I was always enthused with these products.
But I still remember the day I was sitting at my desk looking at the photo for the Queen Ann end table with a top that was a clock face. It seemed stupid, and looked impractical and downright ugly.
What was I to do? Wouldn’t everyone else seeing this product feel the same way too? OK, I had to put an extra effort into this one. Counter any possible objections. Find all the positives I could.
I played up the emotions with things like friends and neighbors being impressed with their good taste and the uniqueness of the product. I was able to turn my own attitude around so that I was enthused before I wrote the copy. By the way, they sold well!
Catalog Copywriting Secrets Guaranteed to Boost Your Catalog Sales!
Never written copy before? Or are you a copywriter looking to sharpen your skills?
Discover Catalog copywriting secrets, boost catalog sales! I have a few ideas that should work wonders
for your catalog marketing!
Are you ready to sell?
I hate selling! I really feel that you can’t sell anyone! I hate to be sold, and I’m sure you feel the same way. Since we just agreed that we can’t really sell anyone, let’s stop selling and figure out how to get someone to buy our products and services!
Oh, I really hate salespeople knocking on my door or calling me on the phone. But I remember two that got through to me and made me almost susceptible to being sold something.
One day someone knocked on my door and I was greeted by his cheery attitude as he introduced himself as “The friend I haven’t met yet!”
And then there was the phone call where the salesman started off being very friendly, like it was an old friend calling. By the time I realized it wasn’t an old friend, I was already in that “call from an old friend” mode and I was wide open to buying something. This guy was good and did a good job. You have to be sincere to pull this one off.
I used to publish a monthly newsletter on catalog marketing. A large number of catalog presidents, CEOs and top marketing managers paid $149 a year to subscribe and would look forward to reading it.
Of course it was stuffed full of marketing secrets, but it was also friendly. Sometimes they would stop to give me a call because they felt it was like calling an old friend.
Let me share a secret with you… When you write the copy for your catalog it is just like writing a sales letter.
And the first principle of a sales letter, whether it is a direct mail letter, a letter from the president inside a catalog or you website copy, no matter how many are being mailed out, it is only going to be read by one person!
You have picture one person you are writing to and write like it is going to just one person. Discover the power of “one-to-one” marketing. If you start your sales letter out with “Dear Friends:” like most sales letters, you have the wrong mind-set. It should read “Dear Friend:”
The trick is to sell by not selling!
We need to come across as a friend. We do this by being friendly, using friendly emotional copy (How to write emotional copy is covered in my new book, of course) that addresses their needs, not ours.
Now that their defenses are down, we can relate on a one-to-one basis and show that we care about them. Then show how our products will meet their needs.
People like to buy from friends. Show them we are friendly, be helpful and show a photo of who they are dealing with so they know there’s a person standing behind the product. Be someone they can relate to with your friendly copy, by showing you are a real person who cares about them and being sincere.
Once you have this concept of writing copy that has the feel of a letter from a friend you are ready to tighten it up with the powerful copywriting secrets and words that are available in my two new copywriting reports.
Good luck my friend,
Gil Carlson
Gee, I hate to brag but these two new copywriting reports of mine are probably the greatest toolkit for any writer!
Catalog Copy I wrote for the Lifestyle catalog
The famous Queen Anne Clock Table
CHAPTERS IN COPYWRITING BOOK
Getting Started
Copywriting Styles
Power up Your Verbs
Turning Passive Copy into Active Copy
Five Keys to Creating Effective Copy
Brains Crave Beneficial Copy
Formula for Killer Sales Copy
Magnetic Copy
Using Negatives to Make a Positive Benefit
Buying is not a Rational Decision
Want to Sell? Better Appeal to Emotions
When it comes to Your Copy, Honesty Pays
Use These 21 Ideas for Bullets in Your Copy
Copywriter’s Words Influence What People Do
Here Are 21 Human Behavior Characteristics
Take Advantage of these, Create Copy that Sells
9 Reasons to Repeat Your Message
Use these 10 Ideas for Selling by Telling Stories
How to Create Copy Callouts
Internet Age Secrets for Copywriting that Sells
Headline Secrets
8 Ways to Write Powerful Headlines
The Headline
The Headline Group
Use Subheads Throughout
John Caples 29 Formulas Successful Headlines
5 Common Headline Mistakes - How to Avoid
Hypnotic Headlines
How to Test Your Headlines
Your Unique Selling Proposition
Writing Copy for Ads
Here are 5 Powerful Words to use for Taglines
Make Your Sales Material Sell
Writing Copy for Business-To-Business
Writing Copy for Catalogs
Catalog Copywriting Secrets
How to Captivate Customers with Catalog Copy
Long Copy for Catalogs
Your Catalog Checklist
The Importance of Copy
Writing Copy for Direct Mail
12 Copywriting Secrets
10 Laws for Writing Letters that Get Results
10 Direct Mail Copywriting Do’s & Don’ts
Classic Copywriting Secrets
20 Most Powerful Copywriting Rules of All Time
Writing Copy for Emails
Here’s 15 Great Email Writing Ideas
Writing Copy for the Internet
Top 10 Website Copywriting Secrets
5 Most Important Words in Your Internet Copy
Rules for Writing High-Impact Online Copy
Website Copywriting Secrets for Major Success
Writing Copy for Sales Letters
What Goes into a Successful Direct Mail Letter?
12 Steps to a Powerful Sales Letter
Any Letter has to overcome two Roadblocks
Key Principles of a Powerful Sales Message
The Elements of a Killer Sales Letter
CHAPTERS IN WORD BOOK
Using Action Words, Increase Traffic & Response
Power Words, Action Words
Try not to use These Words
Emotional Power Word List
Magic Words, Make Reader do What You Want
Try a few Uplifting Words in the Right Situation
What are Most Persuasive Words in Marketing?
Words that Denote News
Words that Denote Approval
Words that Denote Large Size
Words that Denote Surprise
Words that Denote Quality
Words that Denote Interest
Words that Denote Appearance
Words that Denote Utility
Words that Denote Money
Top 10 Power Words According To Yale
Consider these 9 Power Words
Power Words for each Industry
My Giant List of Power Words
The 13 Most Powerful Selling Words in Marketing
Trigger Words
Take Advantage Power of Psychological Triggers!
17 Successful Headline Formulas
Great Headline Examples
Use the Most Powerful Power Words in Headlines
Words to Better Reach Your Prospects
Here’s Some More Headline Templates
Power Phrases & Power Headline Starters
Here’s Some Longer Headline Templates
Boost Headline Power with these Proven Words
The 5 Most Important Words in Internet Copy
Most Persuasive Phrases in Advertising
Sales if geared toward these Human Emotions
Take Advantage of these Great Lines in Copy
Selling Word Combinations
Make it Easy
It’s Effective
Add Style & Excitement
Your Guarantee
How to Find Better Words for Sales Copy
You Have only a few Seconds to Grab Attention.
101 Ways to Start Direct Mail & Website Copy
Power Words & Phrases
Use Power Words to Add Punch to Your Copy
Phrases to Include in Your Copy or Headlines
Power Phrases
Great deal!
Download both big
catalog copywriting reports
"Mail Order Millionaire
Copywriting Secrets" &
"Mail Order Millionaire
Copywriting Words"
They will be downloaded to you right away and you'll even save 20 bucks!
Get them both now for
a total of only
$29.95
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LINKS TO OTHER PAGES ON THIS WEBSITE:
Catalog Copywriting | Catalog Facts & Figures | Critique of Your Catalog | Catalog That Sells Supermarket Ideas for Your Catalog | Getting $$$ Out of Your Customers | What Really Works
